Attic Brewing Company

Rebranding/ Branding

Art direction: Rodd Whitney

For this assignment, we were charged with rebranding a small business. I chose Attic Brewing Company because I believed their brand had much more potential than what they currently had. The idea behind the brand is what lurks in the dark. The identity features a cat character who is revealed when the design elements are light, while only eyes are shown while the elements are dark.